Archive for the ‘Marketing’ Category

Bill Ganz and Steve Aust Founders of FastTrack™ Online Marketing, Inc receive the Gold AVA Award honoring Excellence in website design based on its use of multi-media.

Los Angeles, CA (PRWEB) February 26, 2009 — The AVA (http://www.avaawards.com) Gold Award for 2008 honoring excellence in overall website design based on its use of multi-media and Web 2.0 interactive technologies was presented to Bill Ganz, Founder and CEO of More Media Group, Inc., and its subsidiary FastTrack™ Online Marketing, Inc. (www.fasttrackonlinemarketing.com), Southern California based companies.

FastTrack™ Online Marketing, Inc., Founders Steve Aust and Bill Ganz have this to say “We are honored to receive this prestigious award on behalf of ourselves and all the great staff of people who participated in its development. It is always nice to be recognized by your peers especially when the competition includes companies from the Fortune 500.”

FastTrack’s website, although a commercial endeavor for training, was also designed to help company owners and executives get a grasp of this new marketing environment called “Social Networks (http://www.fasttrackonlinemarketing.com/)”. The basis of this is to understand conversational marketing and its impact on the new prosperity paradigm with Social Media.

FastTrack™ Online Marketing., Inc. has already developed and implemented one of the first monetized social networks for one of its clients. My Social Income (www.mysocialincome.com) (www.mysocialincome.biz) is the first Green, Monetized Social Media platform of its kind. This Social Networking platform is based on an affiliate based marketing program which pays its site customer for usage. MSI is leading the way in online community development that is Movement Based Marketing. The challenge seems to be, how do companies develop a Social Network that rewards the Social Networkers for their participation. After years of investment in web psychology and Social Media philosophy, Aust and Ganz have the answer.

The FastTrack™ Online Marketing, Inc. team is available for media interviews and guest appearances by contacting:

Bill Ganz

MORE Media Group, Inc.

310.937.9663

Southern California Company takes the leading position as the first internet marketing agency specifically geared towards Multi-Level Marketing with its new division code named “Velocity”.

Los Angeles, CA (PRWEB) February 26, 2009 — Bill Ganz, Founder and CEO of MORE Media Group, Inc., and its subsidiary FastTrack ™ Online Marketing, Inc. (www.fasttrackonlinemarketing.com), Southern California based companies, has just announced the formation of a highly specialized division. This division code named “Velocity ” will be responsible for assisting small home based distributor and Multi-Level Marketing companies in attracting large amounts of new potential distributors to the company using real world conversational tactics and Web 2.0 strategies that have been time tested and analytically proven with current clients.

Ganz had this to say, “It became obvious to me that the fastest growing segment of our agency business was coming from the small to medium sized businesses involved in the home based distributor and Multi-Level Marketing (http://www.fasttrackonlinemarketing.com/) industries. I decided a highly specialized team of professionals would better serve this segment and have assembled the “Best of the Best” Web 2.0 Marketers from all the necessary disciplines required to make this the A-Team of our agency. Bill further added, “We have an incredible technology team, plus we have put together a group of skilled individuals who understands the psychology involved in building a successful distributor base. This gives us the winning edge over our competition. Technology is the tool, psychology is the power needed to drive the tool. Most companies have the tools but lack the power and the results have proven dismal.”

The new division will focus more on imagination than application. As Einstein once said, “Imagination is far more important than knowledge”

Ganz noted, “Knowledge is solutions already discovered and unearthed; whilst imagination is something that takes that knowledge, and goes beyond to come up with new and original solutions and ideas. The product is providing “learned knowledge” to company’s verses companies having to do “learning” on their own along the way. You could have all the knowledge and know everything in the world that’s been discovered so far, but with imagination, you come up with something that’s not already known or yet discovered. That is what we excel in, imagination based on our learned knowledge.”

Imagination has already garnered Mr. Ganz and his partner, Steve Aust, national and international awards for creativity and delivery from major associations like; The Association of Marketing and Communication Professionals. To see all of the Awards Mr. Ganz and Mr. Aust have won – visit www.fasttrackonlinemarketing.com.

Currently the new division is already working with some of the largest companies in this industry and is in negotiations with over 20 more companies.

In today’s economy these types of businesses flourish and the competition can be great. With American’s searching for ways to supplement and replace lost income the companies that understand these budding entrepreneurs, their needs and are capable of delivering exactly what they want, will prosper.

To learn more about the services provided MORE Media Group, Inc. and its subsidiary FastTrack ™ Online Marketing Inc., the Imagination Agency, go to www.fasttrackonlinemarketing.com. Once there you will also be able to fill out a request for a free evaluation of your position in the marketplace.

FastTrack ™ Online Marketing, Inc. is available for media interviews and guest appearances by contacting:

Bill Ganz

MORE Media Group, Inc.

310.937.9663

www.fasttrackonlinemarketing.com

www.billganz.com

On February 28 , 2009, InteleCom, Inc./My Social Income, Inc. launched “1 Button to WiFi”, a product that allows any cell phone user to call from or to any other landline or cell phone in the world for only pennies per minute. As you all know, cell phones are the most expensive way to communicate especially when making international calls. A call from your cell phone in the US to the UK can cost US 1.49 per minute. With 1 Button it is 0.04 cents per minute. Calls via a cell phone from Canada to the US are 0.99 cents per minute. With 1 Button it can be 0.02 cents per minute.

Technology gurus projected that the ability to make a WiFi Internet phone call from a moving car 5,000 miles away from your Internet connection at home or office would not be possible for years to come. MSI and WorldTel Xchange are bringing you this technological breakthrough years ahead of schedule. With just the push of one button on any cell phone, PDA, Blackberry or I-Phone, customers can engage in effortless calling to 130 countries for only pennies per minute from anywhere in the world at anytime.

This is the first patented CoIP / VoIP technology that doesn’t use or require a computer, router or other WiFi device. With no contracts to sign, no monthly payments just a simple 1-plug installation, there are no barriers to entry in the marketplace. All you need to know is that if your cell phone works, the 1ButtonToWiFi service will work anywhere at anytime.

This product has no equal. Your company has been given the rights to sell the phone globally. Go to http://1button.mysocialincome.com and check it out. There are over 250,000,000 cell phone users in the US and over 4 billion globally. Heretofore, all these cell phone users would like to make international calls but don’t because it is too expensive. Now, with 1 Button they will make the calls. This CoIP (Cellular Over the Internet Protocol) device will penetrate a global market that is virtually untapped. One must become a member of MSI in order to purchase the product.

Networkers like to talk and live on their cell phones. There are 17 million networkers in the US and 77 million world wide. Many of these companies have international downlines in Asia and Europe and South America . Now they can talk as much as they want. See unlimited monthly plans.

This product is needed by every networker no matter what kind of company they represent or what kind of product they sell. There is no conflict of interest by joining MSI and using and selling 1 Button. This also applies to our two proprietary products, the marketing suite and the communications suite. They are being bundled in a package with 1 Button.

There was a conference call last week with 39 major leaders on the call, all excited about “1 Button”. This one product alone can generate tens of millions in net revenues to MSI, just between Canada and Mexico . We already have groups in Japan , S. Korea and Taiwan who are interested. This is the product that we have been waiting for. We will simply market the product, we won’t have to handle it, ship it or perform customer service.

Here is what Bill Ganz has to say about 1 Button:

“I applaud MSI for exploring and utilizing new tools for Home Based Businesses today – these products are better, faster, less expensive and all with measurable results – the promise delivered today allows distributors to grow their business utilizing internet Social Networking and Lead Generation techniques, and 1ButtonToWifi allows them to do what networkers have always done best – stay connected. MSI Social Media Platform, 1ButtonToWiFi and the suite of low cost marketing products are heavy hitting and affordable for everyone. MSI today has taken the Lead with its new Green Monetized Social Networking Platform and is the first to understand the impact of conversational marketing with distributors.”

Here is what Steve Aust has to say about 1 Button:

“This product will change the face of direct selling and home based business globally as the world has flattened out due to the Internet and Social Media – I can build teams around the world online utilizing conversation marketing techniques and then be able to talk with them one to one on my cell phone while I am in my busy global lifestyle – this product provides huge time savings and huge cost savings, as well.”

Here is what Steve Lipman, President of World Tel Xchange has to say:

“The combination of MSI’s Communication and Web Marketing Suite of services, together with the social networking expertise of Bill Ganz and Steve Aust with their unparalleled Fasttrackonlinemarketing platform will finally create the real TEAM UNFAIR ADVANTAGE for our patented 1buttontowifi suite of products and service, this will be big.”

Here is a quote from John A. Roberts, Jr.:

John A. Roberts, Jr. – CEO and Chairmen of the Board of MSI says – “I am confident that our international sales are going to be exceptional with our distributor base and new company partners. This product pays for itself while you make money while growing your business – we are so glad to truly help the industry and our distributors.”

In conjunction with the launch of 1 Button, we have an Investor Relations firm that plans to give our stock a big push before the middle of March. A press release will be going out to support the investor relations push. Now would be a good time to purchase stock .

John A. Roberts, Jr.

Statements contained in this news release, other than those identifying historical facts, constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company’s future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbor protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Bill Ganz and Steve Aust Founders of FastTrack™ Online Marketing, Inc. are leading the way in the development of monetized social networks for Multi-Level Marketing and direct sales companies. They are helping companies understand their potential customers in this new era of technology.

Los Angeles, CA (Vocus) January 29, 2009 — Bill Ganz, Founder and CEO of More Media Group, Inc., and its subsidiary FastTrack™ Online Marketing, Inc. (www.fasttrackonlinemarketing.com), Southern California based companies has been helping small to large distributor companies for years in developing simple to understand and user interfaces for their distributor bases.

Many of these companies are part of the Multi-Level Marketing Industry or affiliate based marketing businesses.

Typically Multi-Level Marketing companies rely on distributors for getting the word out and advertising their products. FastTrack™ Online Marketing, Inc. is helping companies to understand the power of hiring experienced web based digital agencies with MLM experience of which FastTrack™ Online Marketing, Inc. is the first.

This is an additive process to the traditional means of distribution. In tandem, these two marketing disciplines; traditional and new – have created an unfair advantage in Conversational Marketing.

The leader in this category is clearly, FastTrack™ Online Marketing, Inc. because of its extensive background and knowledge in the Multi-Level Marketing disciplines which comes from years of experience in this field.

More Media Group, Inc. has many award winning years in Multi-Media Production, Live Events and Training and now Monetizing Social Networks for Multi-Level Marketing companies. FastTrack™ Online Marketing, Inc. has recently launched and consulted on the launch for one of its customer’s new networks – www.mysocialincome.com and www.mysocialincome.biz. This is a hybrid strategy of technology and roll up technique never seen before.

More Media Group, Inc. was the recipient of the DV Awards for the development and implementation of its interactive, multi-media “Networkers Edge” Training Program.

This International competition recognizes outstanding achievement in digital video. Networkers Edge, was seventy-eight, 5-minute messages delivered to the distributor five days a week for six months. These messages were tutorials that the distributor paid for in order to gain the knowledge necessary to understand, at a glance, the power of Home-Based Business and Multi-Level Marketing. The program was one of the first Social Networks ever created that had bio-demographic information where the distributors interacted with forums, against the content and the media was structured on a time-based delivery.

“It is more psychology than technology” stated Bill Ganz Founder and CEO of FastTrack™ Online Marketing, Inc., “and when companies start to realize and implement simple strategies; their success is just around the corner.”

More people are not only looking to supplement their current income but to replace lost income and savings. As a result small Home Based Businesses and Multi-Level Marketing are flourishing. Understanding that technology can be over whelming and scary to many people companies need to apply the “K.I.S.S.” principal (Keep It Simply Simple) more now than ever. People do not want to get a college education in order to learn how to interface with the company’s website and back offices. They want good training and simple processes that allow them to focus on their main goal which is to sell and distribute products in order to earn an income.

Says FastTrack™ Online Marketing, Inc., Founders, Steve Aust and Bill Ganz “A company can have all the technological skills in the world but if they don’t understand that it ultimately relates to the psychology of the person that they are directing their message to, they are headed for failure.” they also stated “in today’s economy the Entrepreneur in search of an opportunity has many choices, so the companies that make it easy for the individual to build a financially rewarding business, has the best chance of success. ”

Multi-Level Marketing companies do very well in up economies. MLM and Direct Selling do extraordinarily well in downed economies. This is why there is always such an uptick in the Home Based Business industry during downed economies.

In a world of overwhelm and information overload people are seeking out simple ways to earn extra income and spend their time effectively. There are 5 basic criteria’s companies need to understand and implement; FastTrack™ Online Marketing, Inc. is the expert in this area. The 5 criteria’s are:

1. Use technology to simplify, not complicate.

2. Use 5th grade education in explaining your processes.

3. Stay away from all the flash and glitz and Hollywood production techniques that are great for the big screen but only cause your distributor to be distracted from the main goal.

4. Keep everything in bite-size pieces. It’s easier to absorb and remember.

5. Make sure your support staff is well trained in the area of personal communication and they fully understand the systems and can “simply” instruct people on its use.

Discover how FastTrack™ Online Marketing, Inc. systems can help your business succeed in today’s economy by visiting www.fasttrackonlinemarketing.com. You can also download a free copy of the award winning book “Belonging Networks” by Bill Ganz.

FastTrack™ Online Marketing, Inc. is available for media interviews and guest appearances by contacting:

Bill Ganz

MORE Media Group, Inc.

310.937.9663

www.fasttrackonlinemarketing.com

www.billganz.com

Bill Ganz and Steve Aust Founders of FastTrack™ Online Marketing, Inc. are leading the way in the development of monetized social networks for Multi-Level Marketing and direct sales companies. They are helping companies understand their potential customers in this new era of technology.

Los Angeles, CA (Vocus) January 29, 2009 — Bill Ganz, Founder and CEO of More Media Group, Inc., and its subsidiary FastTrack™ Online Marketing, Inc. (www.fasttrackonlinemarketing.com), Southern California based companies has been helping small to large distributor companies for years in developing simple to understand and user interfaces for their distributor bases.

Many of these companies are part of the Multi-Level Marketing Industry or affiliate based marketing businesses.

Typically Multi-Level Marketing companies rely on distributors for getting the word out and advertising their products. FastTrack™ Online Marketing, Inc. is helping companies to understand the power of hiring experienced web based digital agencies with MLM experience of which FastTrack™ Online Marketing, Inc. is the first.

This is an additive process to the traditional means of distribution. In tandem, these two marketing disciplines; traditional and new – have created an unfair advantage in Conversational Marketing.

The leader in this category is clearly, FastTrack™ Online Marketing, Inc. because of its extensive background and knowledge in the Multi-Level Marketing disciplines which comes from years of experience in this field.

More Media Group, Inc. has many award winning years in Multi-Media Production, Live Events and Training and now Monetizing Social Networks for Multi-Level Marketing companies. FastTrack™ Online Marketing, Inc. has recently launched and consulted on the launch for one of its customer’s new networks – www.mysocialincome.com and www.mysocialincome.biz. This is a hybrid strategy of technology and roll up technique never seen before.

More Media Group, Inc. was the recipient of the DV Awards for the development and implementation of its interactive, multi-media “Networkers Edge” Training Program.

This International competition recognizes outstanding achievement in digital video. Networkers Edge, was seventy-eight, 5-minute messages delivered to the distributor five days a week for six months. These messages were tutorials that the distributor paid for in order to gain the knowledge necessary to understand, at a glance, the power of Home-Based Business and Multi-Level Marketing. The program was one of the first Social Networks ever created that had bio-demographic information where the distributors interacted with forums, against the content and the media was structured on a time-based delivery.

“It is more psychology than technology” stated Bill Ganz Founder and CEO of FastTrack™ Online Marketing, Inc., “and when companies start to realize and implement simple strategies; their success is just around the corner.”

More people are not only looking to supplement their current income but to replace lost income and savings. As a result small Home Based Businesses and Multi-Level Marketing are flourishing. Understanding that technology can be over whelming and scary to many people companies need to apply the “K.I.S.S.” principal (Keep It Simply Simple) more now than ever. People do not want to get a college education in order to learn how to interface with the company’s website and back offices. They want good training and simple processes that allow them to focus on their main goal which is to sell and distribute products in order to earn an income.

Says FastTrack™ Online Marketing, Inc., Founders, Steve Aust and Bill Ganz “A company can have all the technological skills in the world but if they don’t understand that it ultimately relates to the psychology of the person that they are directing their message to, they are headed for failure.” they also stated “in today’s economy the Entrepreneur in search of an opportunity has many choices, so the companies that make it easy for the individual to build a financially rewarding business, has the best chance of success. ”

Multi-Level Marketing companies do very well in up economies. MLM and Direct Selling do extraordinarily well in downed economies. This is why there is always such an uptick in the Home Based Business industry during downed economies.

In a world of overwhelm and information overload people are seeking out simple ways to earn extra income and spend their time effectively. There are 5 basic criteria’s companies need to understand and implement; FastTrack™ Online Marketing, Inc. is the expert in this area. The 5 criteria’s are:

1. Use technology to simplify, not complicate.

2. Use 5th grade education in explaining your processes.

3. Stay away from all the flash and glitz and Hollywood production techniques that are great for the big screen but only cause your distributor to be distracted from the main goal.

4. Keep everything in bite-size pieces. It’s easier to absorb and remember.

5. Make sure your support staff is well trained in the area of personal communication and they fully understand the systems and can “simply” instruct people on its use.

Discover how FastTrack™ Online Marketing, Inc. systems can help your business succeed in today’s economy by visiting www.fasttrackonlinemarketing.com. You can also download a free copy of the award winning book “Belonging Networks” by Bill Ganz.

FastTrack™ Online Marketing, Inc. is available for media interviews and guest appearances by contacting:

Bill Ganz

MORE Media Group, Inc.

310.937.9663

www.fasttrackonlinemarketing.com

www.billganz.com

Bill Ganz and Steve Aust Founders of FastTrack™ Online Marketing, Inc receive the MarCom Awards honoring Excellence in Marketing and Communications achievement. The award was won for Best Overall Website.

Los Angeles (Vocus) January 28, 2009 — The MarCom Awards honoring Excellence in Marketing and Communications achievement 2008, honorable mention has been presented to Bill Ganz, Founder and CEO of More Media Group, Inc., and its subsidiary FastTrack™ Online Marketing, Inc. (www.fasttrackonlinemarketing.com), Southern California based companies. The award is for Best Overall Website. This award was won for the structure, setup and design of the website www.fasttrackonlinemarketing.com and for Executive level education in the arena of Web 2.0 Marketing, Social Media and Conversational Web Community Development. This award also reflects the website’s vision for its executive training and impact on the media as it pertains to an added solution for traditional media to educate C-level understanding and leadership.

FastTrack™ Online Marketing, Inc., Founders Steve Aust and Bill Ganz have this to say “It is always an unexpected pleasure to receive an award of this nature considering the high level of competition from International companies to the Fortune 50″, they added, “Our team of highly dedicated professionals is the reason we are accepting this award, so it is for them we graciously accept this honor.”

S. Marcello Foran, CEO and Founder of UWC www.uwcmma.com and U-VIP www.ultimatevipclub.com says; “I call on FastTrack™ Online Marketing, Inc. in this ever changing world of Web Marketing to take me to the winners circle. Aust and Ganz and their team of industry experts are always on the scene as it pertains to Web Community Development, Web 2.0 Marketing and Social Media for site trafficking.”

FastTrack’s website, although a commercial endeavor for training, was also designed to help company owners and executives get a grasp of this new marketing environment called “Social Networks”. The basis of this is to understand conversational marketing and its impact on the new prosperity paradigm with Social Media.

FastTrack™ Online Marketing., Inc. has already developed and implemented one of the first monetized social networks for one of its clients. My Social Income (www.mysocialincom) (www.mysocialincome.biz) is the first Green, Monetized Social Media platform of its kind. This Social Networking platform is based on an affiliate based marketing program which pays its site customer for usage. MSI is leading the way in online community development that is Movement Based Marketing. The challenge seems to be, how do companies develop a Social Network that rewards the Social Networkers for their participation. After years of investment in web psychology and Social Media philosophy, Aust and Ganz have the answer.

The FastTrack™ Online Marketing, Inc. team is available for media interviews and guest appearances by contacting:

Bill Ganz

MORE Media Group, Inc.

310.937.9663

Bill Ganz, CEO of More Media Group and his Team Unfair Advantage have produced new marketing media and content that has won a variety of awards in the past year.

DV Awards

MORE Media Group, Inc./FastTrackTM has just won a DV Award for its on-line educational and entertainment based interactive learning program. This program was a training program for the Direct Selling industry to train the master distributors about Network Marketing both on and off line. This program – The Networker’s Edge – was made up of the top Networkers, coaches, motivators and industry experts. The program has won a number of awards for monetizing content via subscription on the internet.

Web Marketing Association

MORE Media Group, Inc. won this award for the development of its founder’s site. This site – http://www.billganz.com – was built to display all of the founder’s different websites in one portal initiative. This self-promotion platform was developed as an additional Marketing site for traction, education, event registry and client successes.

Telly Awards

More Media Group (Bill Ganz) has won 2 Telly Awards for there On-line Rich Media Content Delivery Network’s.

The first one that More Media Group, Inc. submitted was for a project that Bill Ganz, President of MMG, brought to Epson America (Keith Kratzberg – Vice President of Marketing at Epson America) for the On-line Educational Documentary to support the existing National Road Show Tour called Print Academy headed up by Dan Steinhardt, Marketing Manager for Epson America. This on-line interactive rich media content delivery network was uniquely designed by More Media Group, Inc. for Epson America before there was any plug and play content delivery networks on the web. This project followed the top digital photographers in their professional and personal lives behind the scenes. This was an on-line video documentary approximately 6 hours in length delivered to the subscriber 5 minutes long – 5 days a week for 3 months. We call this format 5 Minute Media (5MM). Epson America has continued to submit and win awards year after year for the updated On-line Print Academy.

The second project that MMG submitted was for an Electric Press Kit (EPK) that MMG developed called the Interactive Demo Reel or Promotional Disc. This format has continued to win awards year after year.

To view these projects please visit the www.EpsonOnlineExperience.com and www.Epson.com/successstories.

Horizon Interactive Award

5 Minute Media (5mm) announced today that the 5mm series they produced and continue to deliver for Epson has won the 2005 Horizon Interactive Award for Education. The Epson Online Experience www.epsononlineexperience.com takes subscribers on a three month episodic journey into the world of professional photography and digital printmaking.

The 5mm series was developed to attract photo enthusiasts. Subscribers join some of the top photographers in the world as they prepare for a shoot, set up the lighting, deal with the elements and capture their images. Then they watch and learn as they color correct, dodge and burn and enhance the images for spectacular results.

The Epson Online Experience is an innovative web based program. Subscribers can view daily new videos packed with professional techniques, tips and step-by-step tutorials for creating spectacular images and digital prints.

5mm is a dynamic, rich media experience that is delivered to a user’s inbox or mobile device in daily 5 minute episodic bites of knowledge. Content is engaging, immersive and interactive, creating a new dimension in learning that is entertaining and appealing.

The Horizon Interactive Awards is an international competition that was created to recognize outstanding achievement in the field of Interactive Media. The awards focus on multimedia firms, advertising agencies, in-house communications, marketing departments and freelancers who strive to create innovative, interactive solutions for themselves and for their clients. The competition strives to recognize the best blend between creative concepts and technical execution with a special emphasis on graphic design, artistic expression and user experience.

Direct marketing agency Olson/Kotowski submitted the Epson Online Experience to the Horizon Interactive Awards on behalf of the producers, directors, content management house and marketing teams that collaborated on this award winning project. The award can be viewed at www.horizoninteractiveawards.com under 2005 winners in the education/training bronze category. The award is listed under Olson/Kotowski – Print Academy Online Experience.

MORE Media Group proudly announces the launch of its new product, FastTrack™, providing companies with a starting point into New Media and Web 2.0 for their on-line marketing.

Los Angeles, CA (PRWEB) April 8, 2008 — Bill Ganz, CEO of MORE Media Group, Inc. (<a href=”www.billganz.com” target=_blank”>www.billganz.com</a>), announced today that they have launched their New Media and Web 2.0 services called FastTrack™. More Media Group’s FastTrack™ will provide companies the answer to the number one question plaguing executive teams and business owners when it comes to New Media and Online Marketing, “Where do we start?”

Mr. Ganz said, “FastTrack™ will provide companies with a starting point. A cohesive team of highly skilled experts in all the disciplines of New Media and Web 2.0 technologies have been assembled to provide companies everything they need to design, manage and grow their online New Media campaigns.” FastTrack’s ultimate objective is customer acquisition and customer retention. Mr. Ganz said, “FastTrack™ will evaluate, build, implement and educate.” This process is defined by word velocity: direction x speed = success. FastTrack™ will catapult your company into the right online direction, Fast!

FastTrack™ is analogous to building a house. There are two options. Do it yourself, which usually ends up costing more and forcing you to learn about an industry. Or, hire an Architect/General Contractor who has the knowledge base required to deal with all the sub-contractors and understands their language and skill sets. FastTrack™ provides learned knowledge for immediate success.

FastTrack™ is initially a 30-day process for companies looking to enter and command a presence in the New Media/Web 2.0 online world. Here are just a few areas FastTrack’s teams will focus on:

* Social Networking

* Blogging

* Podcasting

* Video-Blogging

* Backend Analytics/True Response

* Online Market Research

* Online Competitive Analysis

* Search Marketing (SEO, PPC, Link Building, etc.)

* Online Media buying (CPA, CPL, CPC, e-PPC, etc.)

* Online Competitive Intelligence & Media Monitoring

* Viral Video Marketing

* Online Public Relations

* Link Development

* RSS and Adam Feeds

With Traditional Media losing its audience, a new world of online marketing and advertising is materializing. FastTrack’s measurable business process makes it easier for executives to direct their companies in ways that allow them to quickly enter the Online New Media arena. Ultimately corporations end up with a two-way communications relationship with their Presumers™ and customers.

Here are some of the befits: Engage your customers, Maximize your marketing ROI, Drive higher sales, Increase return on customers, Build brand loyalty.

Chris McIntyre, CEO and founder of Eagle Rider, Inc (www.eaglerider.com) said, “Bill Ganz was able to quickly bring our company into the New Media world and transformed our business online.”

Mr. Ganz is also the author of the highly acclaimed research book on social networking, called “Belonging Networks”. He has offered this guide to anyone who wants to gain an edge on the competition in the social networking arena. The book can be downloaded for free by clicking/copying<a href=”www.billganz.com/ebook.html”>www.billganz.com/ebook.html</a>.

Bill Ganz is available for media interviews and special social networking events and projects.

For more information on FastTrack™ contact:

Bill Ganz

MORE Media Group, Inc.

310.991.9798

<a href=”mailto:billg@moremediagroup.com”>BillG@MoreMediaGroup.com</a>

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Psychology vs Technology for On-line Web 2.0 Marketing, www.fasttrackonlinemarketing.com

Bill Ganz
June 2, 2008
www.billganz.com

What is the most important element of your website? It’s really not even your website at all. It is a part of your psyche. It’s your ability to understand your potential customers better than your competition. “People treat us the way we teach them” It is essential to understand this when attracting an audience to an on-line web initiative. Success on the internet today is more about “imagination than application”.
The difference in psychology in a Web 2.0 and Social media environment is: Interested verses interesting. You must be interested verses attempting to be interesting. So many companies fall victim to competing with their competitors instead of asking or knowing what their customers are really looking for. With all the different forms of Social Media today, manufactures and service providers can get raw uncorrupted pre-analytical data real time straight from the consumers. This is called C to B – Consumer to Business. Social Networking, blogs, podcasts and wiki’s allow the business to see the collective consciences of their customers or constituents in a particular industry or Social vertical. They as consumers build an outward facing profile to display all their interests and adversely their dislikes. This is called psyco-graphics. People today use the internet as a brutally honest real time tool. This bio-demographical information is a collaboration between the business and consumer. The model is called Business to Consumer. Social Media is allowing for a whole new understanding of pre-analytical customer’s psychology that smart businesses today are tapping into. This model is called Consumer to Consumer communications. It is easy to monitor groups in a Social Media environment where customers give you user generated profiles and raw real time data about their likes and dislikes. This is also a great way to put tools in the hands of brand evangelists or industry experts that will make your product viral via the web.
On-line real estate is a very different psychology for understanding businesses. In an off-line world, real estate would be based on geography. This would affect price point, decision making, availability, etc. In an on-line world, all of your customers are just one click away from competitive pricing, availability, technical specificity and the gossip about up and coming products and products to look out for. This makes for a very fickle consumer that is totally empowered with decision making and the ability to self-educate for their own user experience. The site must be very targeted with a specific call to action (CTA). Making it easy to understand and buy a product or service, is mission critical. Sites also should focus on the unique selling point and the value-add of the holistic customer, as it pertains to their lifestyle and customer interests.
You do not need all the glitz and hoopla of Hollywood to make your website a financial success. You do need to understand your potential customer’s psychology. How they think and why they think that way.
• How useful is it to my potential customer?
One of the biggest errors businesses make in copywriting their website is to tell the world about what they do vs. how they do it and how it benefits their customers. Take a read of your content and ask yourself, “Is this something my customer needs to know and is it written in benefit language?”
• Is my content written in web language?
Remember the web is there to provide “quick” answers to people’s questions, or solutions to problems. With the vast amount of data to sift through, internet users have become extremely impatient. When writing for your website try to keep it brief and to the point. Don’t let your message get lost in long complicated sentences with ten dollar words. Just like this article, bullets are a great tool for quick data gathering.

• Is your website up to date?
Outdated promotions, broken hyperlinks, no longer valid information will chase viewers away. It will also very much effect your profile index rating and work against your trafficking from the search engines ranking perspective. This is a common occurrence for all companies from small to medium businesses all the way up to enterprise.
 Do I need outside help?
Developing a social media or portal platform with the appropriate language can be a daunting task. And that’s after doing the research. Good web content writers can be worth their weight in gold. They make sure your message is precise and simple in a language that is clear to your visitors and motivates them to take action. Developing and establishing a cultural message for your platform is critical.
This is where FastTrackTM can help you achieve your goals. With over 20 years of award winning experience in all disciplines of multi-media and a team of professionals who will make your potential customers visit to your website a memorable experience and one they will want to visit over and over again. FastTrackTM can produce your total targeted and action oriented website.
This is just one of the areas FastTrackTM and its team of experienced internet marketing professionals can assist you in achieving all your internet goals.
At FastTrackTM we have spent years helping small to medium size companies research, develop and implement websites that solve problems for their customers. Our team of researchers, designers, writers, developers and marketers understand the complexities of delivering customer action on your website.
In the ever changing and very fast paced world of the internet it takes more than pretty to achieve end goals, it takes a well developed team that is constantly in touch with your potential customers.
So the next time you think about adding all the pretty flash and “it’s about me” copy to your website, give Bill Ganz at FastTrackTM a call. You will have taken the first step toward a well developed website and financially successful internet presence.
Bill Ganz
MORE Media Group, Inc.
www.fasttrackonlinemarketing.com
www.linkedin.com/in/billganz
billg@moremediagroup.com
www.billganz.com
310-991-9798

A New Era in Online Interactive Multimedia Gives Birth to the
“Digital Producer”

Bill Ganz
July 28, 2008
www.billganz.com

With each evolution of human communication the complexities have increased. From cave wall drawings to paper and ink, to radio, to telephone, to television, and now the internet. Each evolution had its challenges and complexities.

The internet today is more technically demanding with far more moving parts and is more difficult than television or radio. The opportunity today is for a company to have a “Digital Producer” with their outcome in mind to understand content, script writing, digital media and distribution. The knowledge will allow a company to understand the Internet and all the ancillary digital components of multimedia product for targeted distribution.

The Internet today is largely about user-generated content and social networking sites like YouTube.com, Google Video, Airwell Video, MySpace, Facebook etc. From a corporate content direction, it’s critical that a company has a “Digital Producer” or online interactive agency, like FastTrackTM Online Marketing, with content developers that understand paid storytelling. This today is the most essential part of capitalizing on the power of the Internet in corporate-approved user-generated content, ie; Viral Video.

Corporate-approved user-generated content can go virally out on the Internet and it is called Viral Video Marketing. Today, Viral Video Marketing can be tracked from a viewership perspective to understand bi-directional marketing. It can also be measured and used to categorize groups. The production and distribution of targeted viral videos are one of the best ways to get customer pre-analytics and post-analytics combined with profile data to create a whole new horizon of pre and post-analytics and current profile data statistics for understanding targeted site traffic.

Understanding keyword and phrase search will allow us to know where to target the media. First, you must have the keyword and phrase background, then you must know who and where the audience is, and finally you need to know where their interests lie. Then we can go out and test media in a corporate-controlled, user-generated content arena.

Videos are only one medium, although the hottest one today. It could be white papers, podcasts, audio or any number of informational mediums. It might even be gaming engines. Planning and timing of all these intricate elements to achieve growth on the Internet requires an organization with a background and knowledge of television, radio, and other such medias, to understand content development and the art of engaging the audience. You must have a thorough understanding of media technology and the key is to understand the cross between art and science.

Because understanding just technology today doesn’t mean that you understand the audience. The distinction between interested and interesting is the customer. The media has got to be interested in the customer’s needs because they are just one click away from other content providers and today if you don’t understand the audience or if you abuse the audience, you will lose the audience.

Audiences today are very fickle and you must listen to their input and weave a message into the premise that “people treat us the way we teach them”. That critical element is how you develop longevity and stickiness on a website portal or social media platform.

One of the products FastTrackTM Online Marketing offers is the “C-10-VP” or the Corporate 10 Video Package. FastTrackTM will produce and distribute professionally targeted viral videos for your website portal or social media platform. To go viral requires four weeks to develop ten end to end videos that are subject-related to a specific subject and highly targeted. They can be posted on Facebook, YouTube, MySpace or any one of the hundreds of public social networks and/or your own unique corporate social network, which we highly encourage people to develop.

At the end of the day it’s doing the same thing a traditional television producer would do. He/she would line up the camera crews, lighting crews, talent, script writers, Teleprompters and the hundreds of items that go into an award winning production. All this still needs to be done, but today the advantage is, distributing media is either free or hundreds of times cheaper than any traditional avenue. Effectively free in many cases. It’s an adverse paradigm. In the old days, 90% of an ad budget went to buying media and 10% went to building the media and developing the content. Today it’s far cheaper to create the media and in many cases it is little to no-cost to distribute for targeted, measurable, bi-directional tracking of the audience thru Viral Video.

Today we launch a whole new era of “Digital Producers” and today MORE Media Group, Inc./FastTrackTM Online Marketing and its “Team Unfair Advantage” offers these talents. www.fastrackonlinemarketing.com.

Bill Ganz
MORE Media Group, Inc.
www.linkedin.com/in/billganz
billg@moremediagroup.com
www.billganz.com
310-991-9798